Online advertisements have become a multi- billion dollar industry in recent years. One of the world’s largest software companies, Google, relies on online advertisements as its primary revenue stream. Google generated 28 billion dollars in revenue from advertisements last year, that’s more advertising income than any other entity in the world. It’s no surprise then that the typical user is bombarded with advertisements every day as every new ‘free’ web service, from Facebook to YouTube, tries to monetise its customer base. However, there are options available to con-sumers who do not want to sit idly by as the Internet becomes inundated with advertisements,like television and print.
               
                                         It is available as an Add-On for Mozilla Firefox and Google Chrome and mostother browsers. (If you’re still using Internet Explorer, you’re out of luck and out of date).Not only does Ad-Block remove irritating flash advertisements and pop-ups, it also allows you to browse faster because these advertisements sap your Internet connections. All of this is avail-able free of charge, forever. It is one of the most popular browser extensions in the world and a definite must-have for every surfer trying to improve their web experience. On the other hand, corporates are nowstarting to murmur dissent against organisations like Ad-Block, and, in the future, there may be rules and regulations included in software contracts that ban the use of such tools — con- sidering the massive amount of cash revenue at stake for so many players in the tech industry . For now, however, users are allowed to do what- ever they want.